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Direct E-mail Marketing E-mail is changing direct marketing .

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Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking you for your feedback.

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Direct marketing experience preferred.

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The mailer will then concentrate his offers on the captured names to sell more expensive items, or perhaps look up the phone numbers to call you directly.

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And that's certainly something that concerns me, as we are usually very good at keeping our fundraising costs down.

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The cloth edition was chosen by both Fortune Magazine Book Club and Business Week Book Club and selected as one of the Best Business Books of the Year (1991) by Library Journal.